To Map the Candidate Journey, You Have to Understand What Google Analytics Is Telling You

Liam Morgan 13/05/2019 Uncategorized

To Map the Candidate Journey, You Have to Understand What Google Analytics Is Telling You

Everyone wants to be more data-driven, but when it comes to recruitment marketing, that isn’t always as easy as it seems.

Sure, when you roll out a social media advertising campaign, you can pretty easily find out how many candidates are seeing your ads and clicking your links — but what happens after that? How can you gain insight into users’ behaviors once they have clicked your call to action (CTA) …


Source: Recruiter – To Map the Candidate Journey, You Have to Understand What Google Analytics Is Telling You